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Why Brands Need Authenticity in Their Celebrity and Influencer Collaborations

    Plenty of people are looking for Instagram accounts for sale so they can get the sort of audience numbers you can find here, and they do it because it is cheaper and more cost-effective than having influencers and celebrities “Big Up” your social media accounts. Yet, there is nothing stopping you from doing both. You can buy popular Instagram accounts and have celebrities/influencers make their point too, all you have to do is make sure it sounds authentic.

    The Ways it Went Wrong

    When you see celebrities like Robert De Niro swearing into the camera about how he hates rich republicans, it is a nice powerful acting experience, but he himself is worth nearly $500 million, it seems to lack a certain amount of credibility. You may be surprised just how many celebrities will make brazen remarks on social media, despite the opposite being obviously true. Like when Alyssa Milano said she is returning her Tesla because she considers it a Nazi car, and then openly bragged that she is buying a Volkswagen electric car, despite the brand itself being built under the Nazi German regime.

    Perhaps a classic example is when Oprah Winfrey said that she bought Microsoft tablets for all her family on a tweet, but it showed that it was sent from an iPad. That one is probably the poster child for insincere promotions, and where it didn’t help Microsoft tablets to grow, it somehow didn’t harm her reputation in any way.

    Another classic example is when the Rock (Dwayne “the Tooth Fairy” Johnson), who did a very long speech about how people should vote for Joe Biden because Joe is the most honest man ever. Yet, Dwayne himself has been caught lying about his diet, about his steroid abuse, about his income, about how he conned Henry Cavil, and even about how he supposedly saved a puppy.

    The Tired Podcast Advertisement

    Modern cartoons make jokes about this sort of thing. It is known as the tired podcast ad. It happens a lot on podcasts, YouTube, Twitch and so forth. The commentator is saying things that sound encouraging, claiming they use the products themselves, and yet it sounds so obviously fake and unauthentic. It is actually rather insulting hearing people talk about how “This one” or “That variety” is their favorite when it is obvious they have never used the product in their lives. It didn’t take long for people to start seeing through these very ugly ads, and yet people put up with them in the same way they used to put up with TV ads. If the ads sounded even 5% more authentic, then the brands in question may have a better time moving their products.

    Doing It Right

    If there were ever a poll on the most convincing and “Authentic” podcast advert, then the WINNER BY FAR, would be the great Bill Burr!!!

    Being both a funny man and a realist, he would literately read that scripts of his ads, including the stage directions. Even the parts where it says, “Explain how you enjoyed the product” to which he may reply, “Well, I can’t say that bit because they didn’t send me any.”

    Going even further, him making fun of his sponsors actually sent him (and the products) viral for a short while. The ones for “Zip Recruiter” being the most famous ( It unintentionally became a bit of a catchphrase, to the point where people actually looked forwards to his ads. Avid listeners of his podcast started to look forwards to his ads because they were the funniest improv the guy was doing.

    His podcasts were pulling in over 2.3 million listeners per month, and his YouTube channel where he re-posted his podcasts had almost one million followers. The advertisers, although perplexed by his overly authentic nature, were getting the sort of exposure you cannot normally get through podcasts alone.


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